Peter Rabbit filmmakers and the studio behind it are apologizing for insensitively depicting a character’s allergy in the film that has prompted backlash online.
Sony Pictures said Sunday in a joint statement with the filmmakers that “food allergies are a serious issue” and the film “should not have made light” of a character being allergic to blackberries “even in a cartoonish, slapstick way.”
In Peter Rabbit which was released this weekend, the character of Mr. McGregor is allergic to blackberries. The rabbits fling the fruit at him in a scene and he is forced to use an EpiPen.
The charity group Kids with Food Allergies posted a warning about the scene on its Facebook page Friday prompting some on Twitter to start using the hashtag, #boycottpeterrabbit. The group said that allergy jokes are harmful to their community and that making light of the condition “encourages the public not to take the risk of allergic reactions seriously.”
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