ET was first to report on August 9 that ZEE had pulled out its content from Jio phones. Later, on September 10, the promoters of the two companies initiated talks to break the month-long deadlock over pricing of content.
“We are excited about this positive development,” said Amit Goenka, CEO, ZEE International & Z5 Global. “As content creators, our primary objective is to create rich and engaging content for our viewers across the nation and the globe.”
The deal will allow over 227 million Jio subscribers access to ZEE’s content. The new deal also includes content alliance with ZEE5 app, which includes the video on demand (VOD) network content along with the recently launched ZEE5 originals, movies, TV shows, music videos, lifestyle shows, kids shows and plays. The content will also be available for download.
“We are committed to providing our consumers the best of content from India and the world in our quest to accelerate digital inclusion in the country,” said Akash Ambani, director, Jio.
ZEE and Reliance Jio will jointly market the content offering by leveraging its independent consumer facing touch-points. ZEE, last month, announced a 3-year, multi-layered deal with rival telecom player Bharti Airtel, where the two companies decided to work closely on creating exclusive video content for Airtel TV and ZEE5.
Keep Reading This Article