While the two companies have remained tight-lipped about the reason for the move, highly placed sources told ET that both sides couldn’t agree on a viable commercial agreement.
It was on Monday August 6, when ZEE management decided to withdraw the content from Reliance Jio Digital Services, terminating a multi-year deal the two companies had signed in mid-2016.
On Tuesday, all the 35 channels of ZEE, including popular channels like Zee TV, Zee Cinema, Zee Marathi and others went dark on Jio TV, the live TV app exclusive to Jio subscribers.
The Jio TV app allows users to watch live TV channels with up to 7 days of catch-up TV content.
ZEE also removed its library content — non-air shows and movies – that was part of the deal and was offered to Jio subscribers via Jio Cinema app. “There are commercial issues. Jio has grown too quickly and today has over 215 million subscribers.
Many subscribers consume live TV channels on Jio TV. ZEE seems to be looking for a better commercial arrangement, which Jio did not favour,” said a highly placed source with direct knowledge of the development.
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