This is the first time that cricket fans in these countries will be able to watch full matches on Twitter and join in the live conversation at the same time. Apart from live matches, Indian viewers will also be able to watch over 150 highlight video clips from the league, courtesy of an in-stream video sponsorship collaboration with the league and title sponsor Hero MotoCorp.
“The global, public conversation around cricket happens on Twitter and we’re thrilled to team up with Hero CPL to add LIVE-streamed cricket to that experience for fans in 54 countries,” said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter.
“Strengthening our partnership with Hero CPL is the in-stream video sponsorship with Hero for the second year running. Together, we’re excited to offer cricket fans a unique experience to take in the games, highlight video clips and the conversation, all in one place on Twitter,” Madani added.
The 2018 edition of the CPL will feature superstars from around the cricketing world including Chris Gayle, Andre Russell, Kieron Pollard, Dwayne Bravo, Sunil Narine, David Miller, among others.
The live stream of CPL matches will be available to logged-in and logged-out cricket fans on Twitter and connected devices via @CPL on Twitter. Twitter’s in-stream video sponsorship enables publishers like CPL to monetise video content while making it easy for advertisers such as Hero MotoCorp to reach engaged audiences and sponsor exclusive content.
Through the partnership, premium video content highlights from #CPL18 will be made available on Twitter in India and globally. The in-stream video sponsorship collaboration builds on the success of the last season and treats fans on Twitter to the best moments from #CPL18.
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