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Tech Mahindra tweaks brand logo to convey solidarity in fight against COVID-19


NEW DELHI: Tech Mahindra, a supplier of digital transformation, consulting and business reengineering services and solutions on Saturday conveyed unity in the global battle in opposition to COVID-19 via announcement of a temporary tweak in its emblem brand. The new brand is in keeping with Tech Mahindra’s dedication towards ensuring well-being of its mates, clients and consumers, stated a unencumber.

The tweak reflects Tech Mahindra’s agility in adjusting to an international disaster situation. The “e” in the familiar Tech Mahindra brand is now boxed inside the house for the following couple of weeks, and showcases how Tech Mahindra’s 130,800+ mates have adjusted to the disaster and are meeting the group’s commitments to keep severe techniques working for global clients, including governments, public-sector institutions, healthcare institutions and main carrier companies. This is being achieved without compromising on the safety of the employees.

CP Gurnani, managing director and CEO, Tech Mahindra, stated, “We, at Tech Mahindra, have always prided ourselves in our skill to be adaptable and agile. This brand tweak is reflective of our dedication towards the similar, while turning in a positive message right through the time of disaster. Our focal point remains to be on ensuring the safety and well-being of our mates, companions and consumers; while proceeding to keep mission-critical techniques on for global clients.”

The Tech Mahindra tradition attracts heritage from the core function and values that power the Mahindra Group as a whole. It remains rooted in the business and social ethos that the three Mahindra RISE tenets – accepting no limits, alternative thinking, and driving sure alternate – instill in each and every member of the Mahindra family.

Harshvendra Soin, Chief People Officer, Tech Mahindra, stated, “At Tech Mahindra, we RISE up to meet the challenges. That’s the crucial high quality that keeps us robust and resilient. Employees are our largest asset, and their well being and safety is our best priority. Our new brand symbolizes this spirit of resilience and battle for the greater common good. It balances the sense of optimism and the will for caution that can assist us weather these tumultuous times.”

With the hot COVID-19 outbreak, Tech Mahindra has taken the entire important preventive measures to ensure the wellness and well-being of its mates. Tech Mahindra’s investments over the years in digital collaboration equipment combined with a tradition of working remotely, has enabled the group to arrange for a global where individuals are bodily separated from their places of work at a large scale.



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