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These influencers aren’t flesh and blood, yet millions follow them


The kiss between Bella Hadid and Miquela Sousa struck many audience as unrealistic, even offensive. But Hadid, a minimum of, is human. Everything about Sousa, who has 1.6 million Instagram followers and is a computer-generated personality, is synthetic. She belongs to a growing cadre of social media marketers known as digital influencers.


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