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Specialised media degree scores over traditional BA: Bennett University equips you for 360° content creation


NEW DELHI: This is the digital age. In India by myself, internet customers are expected to succeed in an enormous 672 million by the tip of 2019. This quantity is very important for new age occupation seekers. The task marketplace is in constant search for innovation and outlined experience to fulfill the demands of this evergrowing knowledge client crew. And up to a standard bachelor's diploma is an invaluable merchandise, there is nothing like a professional course within the box to doubly guarantee a long term after studies.

Beyond the conventional print and digital media, there's a rising call for in each internet corporate for writers and content material creators with hands-on wisdom of multimedia handling. For any internet corporate lately, a 360-degree content material creator is a large asset. For these specialized jobs, the obvious vanilla bachelor's diploma, most likely with honours, say in English, political science, geography or sociology isn't most popular by the trade.


That is where a professional and skill-based course like journalism opens up doors to all media entities in print, tv, radio, event management corporates, promoting agencies, public relation offices, to not overlook the recently fastest rising sector comprising non-media internet companies. Most conventional offline companies now have an internet presence and so want other people to regulate their internet sites, but they too favor skilled resources who understand digital media or journalism to an English graduate.

"A traditional bachelor's degree doesn't directly facilitate a job except for a few exceptional students because such courses are not at all geared to the job needs of the markets," mentioned Pervin Malhotra, occupation counsellor. "The students will, at best, get entry-level jobs that don't require too many skills. This creates a lot of dissonance and social unrest. It is better, therefore, to pursue a course that is skill-based, for example mass media and journalism or IT."

But there all the time is the choice of entering the media with a point in a humanities matter, similar to English literature, isn't there? This has indeed been the normal route, but as Anil Aneja, affiliate professor in Delhi University's department of English, explains, there's a distinction. "English (H) does open up options for other succeeding course such as MA in English, MBA or a competitive exam, but journalism is a specific course typically for those who are decided and want to make a career in journalism. It is like law, which teaches specific skills."

In truth, a digital media or journalism course has the very best task potential on the subject of the collection of jobs available in different sectors of media and internet. Even non-news internet sites like Zomato, Flipkart and Myntra draw in people who are equipped with journalistic talents to regulate their content material necessities. So fairly obviously, a course in journalism gives a pupil that extra edge.


Agnitra Ghosh, assistant professor of journalism at Kamala Nehru College, mentioned that the Delhi University's curriculum is comprehensive and offers each theory and skill-based sides of the discipline. Bennett University, however, supplies now not best the elemental studies, but in addition specialisations in 10 media disciplines, specifically print, TV, web journalism, cellular, promoting, public relation, event management. It also ensures a full complement of talents.


This can put aspirants in a quandary. How does one zero in on where to review? In the case of Bennett University, its credentials discuss for themselves. It attracts its energy as the first media school owned by a media space and, due to this fact, a professional about what long term reporters should be equipped for. Apart from the state-of-the artwork facilities at its labs, it also has the best in space experience from The Times of India, Times Now and Times Internet, all of which helps it create a really multi-media journalist.


One of the crucial factors in making the right choice is being conversant in the educational rigour concerned and the capability set one acquires in these three-year classes. At Bennett University, in line with Sunil Saxena, the pinnacle of Times School of Media, pupil there spend 60% in their time within the state-of-theart TV and radio studios evolved in collaboration with Times Now and Radio Mirchi.


"The three-year undergraduate programme in Journalism and Mass Communication at the Times School of Media course is very rigorous, with the students starting at 8.30 am and working till 5.30 pm," Saxena mentioned. "The entire afternoon is spent in the lab or in the field, creating information bulletins, preparing newspaper reports, mobile reports or developing ad campaigns. The course aims to help the students acquire the relevant skills for a newsroom, advertising agency, digital site or e-commerce platform and even a public relations office."


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