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Where 40% drunk drivers go in B'luru? To buy booze


BENGALURU: Over 61% of Bengalureans who consume liquor admitted they force beneath its influence, whilst 40% said they accomplish that simplest to acquire more alcoholic drinks. This is in step with a study performed through KPMG to assess liquor consumption patterns and adoption of an internet alcohol supply fashion in five metros in the country.
The study, commissioned through HipBar — an RBI-approved payment gateway for alcoholic and other drinks — also pointed to unavailability of manufacturers and unruly crowds at retail liquor outlets in Bengaluru as the topmost issues, whilst 64% of girls cited protection as the key concern.
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The KPMG study to assess liquor consumption patterns throughout five metros brings to the fore some disconcerting traits. People in an under the influence of alcohol state taking the wheel to fetch more alcohol not simplest shows a cavalier perspective, but in addition one that would result in irrevocable consequences. At a time when technology offers a serving to hand in each and every sphere of life, there's no explanation why it shouldn’t be adequately tapped to make sure a responsible ingesting dependancy. That 61% of Bengalureans have admitted to inebriated using shows lawenforcement agencies have a large number of paintings on their fingers. Making legal provisions for on-line sale of liquor in the state may just lend a hand deal with the problem.


In New Delhi, 44% of consumers admitted to inebriated using to acquire more alcohol in the middle of a binge session, whilst 78% consumers in Hyderabad said they’d adopt the web supply mode as it will significantly cut back the selection of drunk-driving circumstances.

While 60% of the ladies surveyed in Hyderabad also reported feeling unsafe whilst buying alcohol from liquor outlets, for New Delhi, Kolkata and Mumbai, the similar figure stood at 100%. In Kolkata, for example, 82% of the lads also reported protection as the top concern.


The study was performed among 350 respondents throughout five metros. It used insights derived from an research of over 67,794 transactions that had been carried out through 17,977 users in Bengaluru over a length of 13 months (between October 2017 and October 2018) during beta trying out of HipBar app in the town.


Speaking about the findings of the survey, Prasanna Natarajan, founder and CEO, HipBar, said, “Drinking and using is an area of serious concern. People who force to drink also force after a drink to get back home.”


“Home supply of alcoholic drinks via the aid of technology is an strategy to foster responsible consumption. We can say with walk in the park that home supply inside a well-monitored machine will foster “cultured ingesting” and lend a hand average ingesting behavior, especially a number of the formative years, without causing any loss to retail trade,” he added.




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