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Zero production, sale of Tata Nano in January

NEW DELHI: Amid hypothesis over the way forward for Tata Motors' Nano, the company in January did not produce nor sell even a unmarried unit of the small automobile, which was once once dubbed as the 'other people's automobile'.

Recently, company officials had hinted that production and gross sales of the Nano would forestall from April 2020 as Tata Motors has no plans to invest further on Ratan Tata's dream automobile to satisfy strict emission norm under BS-VI and other upcoming protection laws.

According to a regulatory filing, Tata Motors mentioned 0 unit of Nano was once produced in January this year as in opposition to 83 devices in the similar month remaining year.

Similarly, there were no gross sales of Nano within the domestic marketplace remaining month as in comparison to 62 devices in January 2018.

In terms of exports, the company did not send any unit of the style remaining month identical because it was once within the year-ago month.

When contacted, a Tata Motors spokesperson mentioned, "As discussed prior to, the Nano in its current shape won't meet the new protection and emission norms and may want infusion of unpolluted investments.

"No decision has been made but in this regard. We proceed to supply Nano catering to customer calls for."

The spokesperson further mentioned selections on product life cycle are a holistic view taken after bearing in mind the marketplace traits, laws and emerging aggressive panorama and selections are introduced as and when they're taken.

"Production making plans of a automobile is a conscious management of demand, device inventory and planned efficiencies. Therefore, speculating on the destiny of a automobile in response to a month's production determine is something the company would now not like to participate in," the spokesperson added.

In June remaining year, the company produced only one unit of the Nano and bought 3 devices within the domestic marketplace.

After that the company endured to supply Nano at its Sanand plant in response to marketplace demand and has insisted that it hasn't taken a call on the way forward for Nano.

The Nano, which was once unveiled in January 2008 on the Auto Expo with a lot expectations of being the folks's automobile, may now not reside up to the billing. The automobile was once launched available in the market in March 2009 with an initial price of just about Rs 1 lakh for the elemental style in spite of cost escalations, with Ratan Tata insisting that "a promise is a promise".

However, from the start, Nano courted bother. It was once at the start planned to be rolled out from Tata Motors' proposed plant at Singur in West Bengal, where it confronted intense political and farmer protests in opposition to land acquisition.

The company had to shift its production to a brand new plant at Sanand in Gujarat. Instances of the auto catching hearth to begin with after it was once launched did not lend a hand its purpose both.

Ratan Tata had admitted that the company made the error of marketing the Nano as 'the most affordable automobile'.

It turned into a loss-making style for Tata Motors with ex-Tata Sons chairman Cyrus Mistry, who was once swiftly got rid of from the put up, even happening to assert that the Nano "persistently misplaced price, peaking at Rs 1,000 crore".

Mistry had additionally termed the Nano as one of the most "legacy hotspots" and there was "no line of sight to profitability for the Nano, any turnaround technique".

He had additionally claimed that Tata Motors did not forestall generating the auto due to "emotional reasons".

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