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Roses set to cost a pretty penny this Valentine’s Day, say retailers


PUNE If you intend to give a bouquet of roses in complete bloom to the one you love, Valentine’s Day would possibly finally end up being a tad bit pricey. The worth of a single rose is expected to surge to Rs30 in the retail marketplace by February 14. In the previous 3 years, the cost has hovered around Rs20 to Rs25, in step with rose, on the maximum.

Retailers mentioned the drastic upward push in prices is a results of the huge call for for the blooms on V-Day as well as the 10 wedding ‘mahurats’ this February, as in opposition to 3 final yr.


They added that while the extreme winter helped roses bloom larger, it slowed the rose flush length, resulting in short provides. While a temperature drop complements the quality and measurement of vegetation, it prolongs the flower flush from 45 to 50 days.


Praveen Sharma, president of the Indian Society of Floriculture Professionals, instructed NewsTread that this February has Valentine’s Day when the marketplace peaks, followed by 10 mahurats for the wedding season. “These mahurats are unfold during the month in contrast to final yr. Due to increased call for, the wholesale worth will vary between Rs250 to 350, in step with bunch of 20 vegetation,” mentioned Sharma.


Sharda Bajaj, owner of Life in Colour, mentioned, “Maximum exports are undertaken during the winter season, while the home marketplace will get its provide of roses for Valentine’s Day from February 12. Currently, there's a call for for roses however the provide is low, therefore prices are top,” mentioned Bajaj.


She added that usually the wholesale worth of each and every rose is Rs10 to Rs12.50. “The worth in step with rose is expected to increase to Rs30 in the retail marketplace by February 14. Last yr, retail worth on V-Day was Rs20 for a traditional rose and Rs25 for a long-stemmed rose. Since the final 3 years, outlets had been paying Rs10, in step with rose, to wholesalers. But this yr, they are anticipating us to pay Rs15. To compensate, we would have to fee customers a higher quantity,” mentioned Bajaj.


Explaining the relationship between the low temperature and the extend in harvest, Sharma mentioned, “The standard flush is expected in about 45 days, the place as, if the temperature drops, the expansion will get slower, however complements the quality causing larger blooms and a longer stem. However, the flush period will get prolonged from 45 to 50-52 days.”


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