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PV Sindhu strikes it rich with mega deal worth Rs 50 crore


HYDERABAD: PV Sindhu's reputation graph continues to jump. On Friday, it emerged that India's superstar shuttler had signed a brand new multi-crore handle common Chinese sports logo Li Ning. The four-year deal announced on Friday will fetch Sindhu Rs 50 crore according to Mahendra Kapoor, director, Sunlight Sports Pvt Ltd, the multi-national unique spouse of Li Ning in India.

"We are happy to be associated with Sindhu once again. The four-year deal will be close to Rs 50 crore. Sindhu will get Rs 40 crore as sponsorship while the rest will be for equipment, so it is close to Rs 50 crore," Kapoor instructed ToI and added that they are looking ahead to a longer term association with Sindhu and Kidambi Srikanth.

Sindhu is the one Indian shuttler to win an Olympic silver and World championships silver. After her Olympic feat, Sindhu had signed a landmark handle Baseline Ventures, a sports control corporate, worth more than Rs 100 crore. As part of that control deal, this would be the 14th product to be counseled by Sindhu.

In January this year, Srikanth had signed a Rs 35 crore handle Li Ning. "According to us, the Indian players are being paid less. We are looking forward to have a long association with Sindhu, Srikanth and the other Indian players. We want to support them even after their retirement. They had moved to Yonex last time for some reason, but it will not happen again," Kapoor added.


"I'm happy to be associated with Li Ning again," Sindhu instructed TOI. Li Ning also desires to provide coaching support to Sindhu and Srikanth. "Our aim is to see that Sindhu and Srikanth win Olympic gold next year. We will do whatever we can, bring the best of coaches from any country and provide whatever training support they need," he stated.


Sindhu and Srikanth have been with Li Ning for two years sooner than moving to Yonex. It is learnt that Sindhu's handle Yonex used to be approximately worth Rs 1.five core in line with year.


Sindhu's father PV Ramana stated that Li Ning all the time takes just right care of avid gamers. "It's a very good deal for Sindhu. From what I have observed, Li Ning takes very good care of the players. I hope this association will help Sindhu become a better player," Ramana stated.




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