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India’s 1st marketing festival to make managers future ready


NEW DELHI: It is time for marketers in India to sign up for an ordinary crew of thinkers, doers and makers from the sector of promoting as The Times of India is set to launch the inaugural edition of Star FLOW — The Change Festival in the Capital in March.

As the first-ever marketing competition in the country, the two-day match will carry together India’s maximum celebrated marketers and the sector’s main marketing minds in a free-wheeling exchange of ideas that could spawn a suite of cutting edge strategies for the longer term.

During the event, individuals will have the option to have interaction with main communications, marketing and public engagement professional Roger Fisk, who played a key behind-the-scenes function in the back-to-back electoral victories of former US President Barack Obama in 2008 and 2012. Fisk will talk on ‘Individuals are organisers that need to be activated’. Similarly, every other great mind, Richard Seymour, co-founder of SeymourPowell, one of the most world’s main commercial design firms, will proportion his experience on resolution making all the way through his session ‘Violence of the New’.

Sports marketing enthusiasts can be enthused via Joan Oliver, who used to be the CEO of Barcelona Football Club all the way through its very a success 2008-10 section. Oliver will talk on industry of sports, branding, leadership and teamwork. Joining him can be Holly Ransom, CEO of Emergent — an organization specialising in disruptive technique and development the capacity of leaders to execute alternate, who will speak about how brands can create unswerving shoppers via keeping up their accept as true with all the way through his session, ‘The New Trust Landscape’.


And those are simply four of a large number of classes via global leaders. The icing on the target market’s cake would be the keynote deal with via W Chan Kim, co-director of the INSEAD Blue Ocean Strategy Institute.


Adding an Indian dimension to the event would be the decision-makers from India Inc, across sectors reminiscent of vehicles, media, IT, finance, FMCG, e-commerce and more. They can be a part of two high-powered panel discussions on ‘Blurring of the line between India & Bharat’ and ‘Classical Vs New Age Marketing’. In addition, there can be workshops on several thrilling themes, together with Sonic Branding and Augmented Reality & Virtual Reality.


FLOW — The Change Festival comes at a time when the sector is experiencing primary adjustments — political, social, cultural and economic. And on the subject of India, where rapid economic growth and sweeping adjustments in generation need to deal with a diverse and layered social structure and a noisy and vibrant democracy, managing and living with alternate becomes an even better problem.


With a big and rising shopper base and spiralling aspirations, alternate is rippling via India in thrilling and incessantly unpredictable techniques. Marketers are being requested to reply with velocity and creativeness. For any marketer, figuring out the character of alternate as well as grasping its many implications has transform an important. In this context, the event will carry together mavens from numerous disciplines and geographies to examine the speculation of alternate in all its myriad dimensions to permit individuals set a brand new agenda for themselves.


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