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FB can’t track users’ online life without consent: Germany

Germany’s competition authority has dominated that Facebook can't accumulate and combine personal information throughout platforms and websites except customers give permission, a call that could have wide-ranging implications on the corporate’s ability to target promoting.

“In long term, Facebook will now not be allowed to pressure its customers to agree to the nearly unrestricted collection and assigning of non-Facebook information to their Facebook person accounts,” Andreas Mundt, president of the Federal Cartel Office, said on Thursday. “The aggregate of information assets,” the cartel authority said, “considerably contributed to the fact that Facebook used to be able to construct a singular database for every individual person and thus to gain marketplace power.”

Facebook said it disagreed with the ruling and that German government had underestimated the competition the company faced in the country. It can have one month to appeal and four months to send treatments to the Federal Cartel Office. The decision through the cartel authority permits Facebook to proceed collecting information from its products and services like WhatsApp and Instagram. But it's going to no longer be approved to hyperlink this knowledge to Facebook person accounts except a person has explicitly consented.

Facebook will likely be prohibited additionally from combining information from third-party websites and connecting it with a Facebook account without the consent of the person, the ruling said. The corporate has been able to observe customers’ activity on third-party websites through its “Like” and “Share” buttons, and through a tracking carrier referred to as Facebook Pixel. NYT

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